As part of the startup FOND OF, we started with the brand AEP in 2014. Since then, we have learned a lot and have found promising access to the market for business and luggage.
Our vision of creating worldwide a new kind of business backpacks, luggage and accessories has prompted us to sharpen the brand. The idea for SALZEN was born with the aim of making the brand name more unique for the intended internationalisation.
From now on, the established AEP styles will be listed under SALZEN as an independent collection line.
SALZEN (formerly AEP) is a brand of FOND OF. It has all began in 2010 with ergonomically designed, sustainably produced school backpacks. In the meantime, the former start-up has become a dynamic company with seven independent brands. Driven by the vision of offering exceptional backpack concepts for all areas of application. All the products we work on are characterized by high quality, responsible manufacturing and special demands on functionality and design.